Overall performance · all channels ·last 7 days
What landing pages led to sales?
Revenue by landing page, all channels
How are channels performing vs last year?
Orders and revenue by GA4 default channel group
How have organic and paid channels performed?
Organic (GA4 + Search Console) against paid search, shopping and social
Organic
Paid Media
Keyword Search · filters every report below
Organic Visibility
?The share of available organic search clicks this site captures across its tracked keywords — each Google rank is converted to an expected click-through rate and weighted by monthly search volume. "Blended" averages desktop and mobile. While a keyword search is active, it's estimated from the matched keywords' desktop ranks only.
27.3%
▼ −7.1pp vs 12 months ago
AI Overview Presence
?How visible this brand is inside Google's AI Overview across the tracked keywords — blended desktop + mobile presence, averaged across the selected time window. While a keyword search is active, this switches to the count of matched keywords where the brand appears.
24.0%
ChatGPT brand cited in AI answers · 30d avg
AI Citation Rate
?How often this site is used as a cited source in ChatGPT's answers across the tracked keywords, averaged across the selected time window. While a keyword search is active, this card switches to AI Brand Mentions — the share of matched keywords where the brand is named in ChatGPT's answer.
24.2%
30d avg sourced as a reference in AIS
AI Search Opportunity
?The combined monthly search volume of keywords where ChatGPT's answers name at least one brand — but not this one yet. "Primed" keywords already rank in Google's organic top 10, making them the likeliest quick wins for AI visibility.
189/mo
▼ 1,975 kws brands present in ChatGPT, Fernhaus absent
Organic Performance
Organic Visibility Trend
Blended organic visibility · avg of desktop + mobile · live data
Blended visibility (desktop + mobile)
Desktop rank-only
Organic Visibility vs Competitors
Each domain's organic visibility · last 30 days
Methodology: each domain's organic visibility across the tracked keywords, on the same scale as the Organic Visibility KPI — so Fernhaus mirrors its top-line figure and the card re-scales with the time-period toggle. Every domain is measured the same way — its own SEOmonitor visibility across those keywords, blended desktop + mobile — so these bars and the Organic Visibility Trend line above are the same metric on the same window.
AI Search Intelligence · ChatGPT · tap a competitor to filter
Where Rivals Win AI Citations
Top AI-search keywords by volume · green = fernhaus.co.uk cited, red = not cited · live data
| Keyword | Monthly vol.Vol. | Cited? | Top rival cited |
|---|
AI Citation Matrix
Whose pages ChatGPT cites as a source for your tracked keywords · live data
Green keyword = we're cited
✓ Rival cited
AI Search Citations · fernhaus.co.uk
Your AI citation footprint
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What ChatGPT cites — by content type
Pages ChatGPT cites most
| Page | Cited | Keywords |
|---|
Landing-page Search · filters revenue, opportunity and non-branded clicks below
Total Organic Revenue
?Total revenue from all organic GA4 channels for the selected period — Organic Search + Organic Shopping + the AI Assistant channel. This is money earned media is already driving, a real figure not a model. Use the landing-page search below to narrow to any organic-search page group's revenue, sessions and conversion.
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GA4
Revenue Opportunity
?Modelled incremental revenue/month from moving non-branded keywords that already rank on page 1 (positions 4–10) up to a top-3 finish: search volume × the click-through-rate gain × GA4 organic conversion rate × GA4 average order value. An upper bound (account-level economics). The landing-page search narrows this to keywords whose Google ranking page matches.
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Modelled
Non-branded Clicks
?Non-branded organic search clicks from Google (Search Console) for the selected period — the discovery demand SEO is winning, excluding people already searching the brand. Use the landing-page search below to see any page group's non-branded clicks.
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GSC
Captured Revenue · organic search GA4
Organic Revenue Trend
Monthly GA4 revenue by channel · last 12 months
Organic search
Organic shopping
Direct
AI Assistant
Top Products by Sales
Organic product revenue by category · latest complete month
| Category | Items | Revenue |
|---|
Top Organic Landing Pages by £
Organic revenue, sessions & conversion rate · latest complete month
| Landing page | Sessions | Conv. | Revenue |
|---|
Revenue Opportunity · primed page-1 keywords Modelled
Where a Rank Gain Pays Back
Non-branded keywords already ranking on page 1 (positions 4–10), re-ranked by modelled £ uplift to a top-3 finish
| Keyword | Vol | Rank | Target | +Clicks | Uplift |
|---|
Brand-demand signals · the AI-search proxy Directional
Branded Search Demand
Branded organic clicks (Search Console) · last 12 months
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Branded clicks
AI Assistant revenue
How to read this
AI visibility is a brand-awareness layer. These are the branded-demand signals it contributes to — shown as a trend, not a claim of direct attribution. GA4 now surfaces an AI Assistant channel (ChatGPT, Copilot & others referring traffic); its revenue is shown alongside branded search clicks as a correlated signal. Movement here has many causes — PR, paid, offline, seasonality — so read it as a correlation, never a causal £ from AI search.
Platform · filters every paid figure below
Ad Spend
?Total media spend across the selected platform(s) for the selected period, straight from each ad platform via Windsor.ai.
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Paid Revenue
?Platform-reported conversion value (revenue attributed by each ad platform) for the selected period. Platform attribution differs from GA4, so this won't tie exactly to the Organic tab's channel figures.
—
ROAS
?Return on ad spend — platform-reported revenue ÷ spend for the selected platform(s), for the selected period. 4.0× means £4 of tracked revenue per £1 spent.
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Conversions
?Platform-reported conversions for the selected platform(s), for the selected period.
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Spend & Revenue Ads
Ad Spend vs Revenue
Monthly media spend and platform-reported revenue · last 12 months
Spend
Revenue
ROAS
Target
Performance by Platform
Spend, revenue & ROAS by channel · latest complete month
| Platform | Spend | Revenue | ROAS | Conv. |
|---|
Top Campaigns · by spend Ads
Where the Budget Goes
Largest campaigns by spend across the selected platform(s) · latest complete month
| Campaign | Spend | Revenue | ROAS | Conv. |
|---|
Authority & Digital PR Directional
Referring domains
?The number of unique websites linking to fernhaus.co.uk — a core measure of off-site authority. From backlink data (DataForSEO).
1,284
▲ 42 vs prior period
New links won · 30d
?New referring domains earned through digital PR and outreach over the period shown.
18
Earned
Avg. domain rating
?The average authority (Domain Rating, 0–100) of the sites linking here — higher means stronger, more trusted links.
61
▲ 3 vs prior period
Coverage pieces · 90d
?Press mentions and features secured in trade and consumer media over the period shown.
27
PR
Coverage Fernhaus has won
Recent earned links & mentions · last 90 days
| Outlet | Story | Authority |
|---|---|---|
| Ideal Home Product feature | 12 stylish corner sofas for small living rooms | DR 78 |
| House & Garden Roundup | The best rattan garden furniture for 2026 | DR 82 |
| Real Homes Expert quote | How to choose the right rug size for every room | DR 74 |
| Homes & Gardens Backlink | Cosy living room ideas for autumn | DR 80 |
| Livingetc Brand mention | Warm minimalism: the interiors look for winter | DR 79 |
| The Spruce Link | Small-space bedroom storage that actually works | DR 76 |
| Good Housekeeping Product feature | Tested: the floor lamps worth buying | DR 83 |
Where Competitors Are Winning Coverage
Rival press activity · last 30 days
| Competitor | Story | Authority |
|---|---|---|
| Loom Lane | The new neutrals to know this autumn Livingetc | DR 79 |
| Verdant Living | Best fire pits to buy right now Gardeners' World | DR 75 |
| Oakhaven | Budget bedroom refresh ideas under £200 Ideal Home | DR 78 |
| The Garden Edit | How to prep your garden for winter Country Living | DR 77 |
| Dwellery | Affordable lighting upgrades for every room Real Homes | DR 74 |
| Hearth & Home | The art of layering textures at home House Beautiful | DR 81 |
| Loom Lane | 10 sofas our editors are loving Homes & Gardens | DR 80 |
What's Being Published on the Beat
Live home & garden press stories to pitch into
| Story | Angle | Authority |
|---|---|---|
| Black Friday home deals to watch Ideal Home · 2 days ago | Seasonal · commercial | DR 78 |
| Warm minimalism is the look for winter Livingetc · 4 days ago | Trend | DR 79 |
| 10 quick ways to make your home cosier Homes & Gardens · 6 days ago | Evergreen | DR 80 |
| The autumn planting jobs to do now Gardeners' World · 1 week ago | Seasonal | DR 75 |
| The rise of the outdoor room Country Living · 1 week ago | Trend | DR 77 |
| How to shop for a sofa that lasts House Beautiful · 2 weeks ago | Buying guide | DR 81 |
Journalists on This Beat
Writers covering your categories · from the media-list tool
| Journalist | Outlet | Authority |
|---|---|---|
| Harriet Vale Interiors & living | Ideal Home latest: “Small-space sofa edit” | DR 78 |
| Marcus Field Design & trends | Livingetc latest: “Warm minimalism at home” | DR 79 |
| Priya Nandra Décor & styling | Homes & Gardens latest: “Cosy living room ideas” | DR 80 |
| Tom Bracken Outdoor & garden | Gardeners' World latest: “Autumn planting jobs” | DR 75 |
| Sofia Reyes Budget interiors | Real Homes latest: “Affordable lighting upgrades” | DR 74 |
| Neil Ashworth Furniture & sofas | House Beautiful latest: “How to buy a sofa” | DR 81 |
Digital-PR layer — referring domains & domain rating via backlink data; coverage & journalist beats via the Growthack media-list tool. Illustrative sample figures.